Saturday, March 19, 2011

The Open House: Still An Effective Marketing Tool?

An open house can certainly help you find a buyer for your house, but there are other important factors that you should also think about. Most real estate agents do not use an open house as a main tool in their marketing program. In fact, open houses are generally thought of as simply a waste of time today. Many agents think of them more as a means of finding future clients for themselves than of finding a current buyer for a house.

But there are agents and homeowners who view open houses as an effective marketing tool that does help with sales. On average, studies have shown that an open house can take between sixty-five to seventy-five hours before a deal is closed. While an open house does take a lot of time and effort to do properly, many people still believe in the concept for valid reasons.

Not every real estate agent is going to be eager to help you sell your house, and they won’t consider the work a priority. Of course, real estate agents have numerous other home listings to deal with, and in some situations won’t bother to show your house to an interested client, thinking that it just won’t be a good fit. Added to that, buyers frequently change their minds and often neglect to inform the real estate agents of their decisions. Some people prefer to buy a home without the assistance of a real estate agent, and these people often like to go to open houses. It also should be noted that some potential buyers opt against checking out a house when they don’t see the particular details they’re seeking included in the home listing. You can avoid this problem when you have an open house. Generally speaking, an open house is an easy opportunity to get a good look at the property, inside and out.

But many homeowners wonder if the expense of staging a house is worth the time, money and effort. Sellers may also have the suspicion that their agents are only using the open house not as a way to get potential buyers, but as a method to secure other clients. Homeowners are also anxious that their personal property will be safe with so many people going through their home. They worry about items being stolen or that their home could be vandalized during an open house. Some homeowners are not comfortable with anyone being in their house at all. They may only feel comfortable opening their home to serious buyers, and keeping potential thieves and nosy neighbors at bay. Sometimes choosing not to have an open house can be the best option for both the agent and the seller, depending on individual circumstances.

The most important thing to consider when deciding whether or not to have an open house is the market. If houses are selling fast, then holding an open house will probably not be necessary. The Internet can also be an very useful tool when selling your home. If you can post good quality pictures online, then having an open house would be redundant.

Want to find out more about foreclosed homes in mesa az, then visit our site on how to choose the best luxury homes in mesa for your needs.

An open house can certainly help you find a buyer for your house, but there are other important factors that you should also think about. Most real estate agents do not use an open house as a main tool in their marketing program. In fact, open houses are generally thought of as simply a waste of time today. Many agents think of them more as a means of finding future clients for themselves than of finding a current buyer for a house.

But there are agents and homeowners who view open houses as an effective marketing tool that does help with sales. On average, studies have shown that an open house can take between sixty-five to seventy-five hours before a deal is closed. While an open house does take a lot of time and effort to do properly, many people still believe in the concept for valid reasons.

Not every real estate agent is going to be eager to help you sell your house, and they won’t consider the work a priority. Of course, real estate agents have numerous other home listings to deal with, and in some situations won’t bother to show your house to an interested client, thinking that it just won’t be a good fit. Added to that, buyers frequently change their minds and often neglect to inform the real estate agents of their decisions. Some people prefer to buy a home without the assistance of a real estate agent, and these people often like to go to open houses. It also should be noted that some potential buyers opt against checking out a house when they don’t see the particular details they’re seeking included in the home listing. You can avoid this problem when you have an open house. Generally speaking, an open house is an easy opportunity to get a good look at the property, inside and out.

But many homeowners wonder if the expense of staging a house is worth the time, money and effort. Sellers may also have the suspicion that their agents are only using the open house not as a way to get potential buyers, but as a method to secure other clients. Homeowners are also anxious that their personal property will be safe with so many people going through their home. They worry about items being stolen or that their home could be vandalized during an open house. Some homeowners are not comfortable with anyone being in their house at all. They may only feel comfortable opening their home to serious buyers, and keeping potential thieves and nosy neighbors at bay. Sometimes choosing not to have an open house can be the best option for both the agent and the seller, depending on individual circumstances.

The most important thing to consider when deciding whether or not to have an open house is the market. If houses are selling fast, then holding an open house will probably not be necessary. The Internet can also be an very useful tool when selling your home. If you can post good quality pictures online, then having an open house would be redundant.

Want to find out more about foreclosed homes in mesa az, then visit our site on how to choose the best luxury homes in mesa for your needs.

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