How Effective Are Open Houses?

The biggest complaint home owner's have who are selling or who have sold their house is that their agent didn't hold enough open houses, or any at all. This will lead them to believe their Realtor was not doing the job they hired them to do. When it comes to open houses, you're probably not going to find a lot of busy, successful real estate agents holding them. In fact, most agents will hold an open house just so their client doesn't complain. Here's why.

Less than 1% (much less than 1%) of homes will sell during an open house. This is because the people that actually go to them are just beginning their search and aren't ready to buy yet .For most buyers, going to an open house is one of the first things they do. In fact, it's probably the first house they've seen. You'd also be surprised at how many neighbors go to the open house who aren't even interested in buying, nor do they have a friend or family member who is. They're generally just nosy and taking advantage of the fact that the owner isn't there to see the inside. I actually had a neighbor come to an open house who had the same exact floor plan and wanted to see how the owner's placed their furniture to get ideas.

Most of the visitors aren't even pre approved for a mortgage yet. So, even if they are interested, there's no telling whether or not they'll be approved. Another drawback is most people that enter open houses go in because they drove by and saw the open house sign. When they enter the house, they don't know the price and there's a good chance it will be out of their price range. There are also people who enter open houses to steal things. I can go on pointing out the reasons why people that visit an open house have no intention to buy. But, the point is you want qualified buyers coming into your house who have a peaked interest.