Friday, December 2, 2011

C.A.R. Goes Bilingual in Online Property Search

With the interests of its Spanish-speaking clients in mind, the California Association of REALTORS® has rolled out a Spanish-language property search Web site.

Users of can mine for homes using search parameters such as city, price range, and number of bedrooms or bathrooms. Results are generated as a list or on a map, and driving directions are provided in Spanish. Also, C.A.R. members can forward property links to house-hunters in Spanish.

"With Spanish ranking as the second most widely spoken language in the U.S. and Spanish speakers making up nearly 35 percent of California's population, we recognize the market potential for this home buyer population," said C.A.R. President LeFrancis Arnold.

Source: "C.A.R. Launches Spanish-Language Property Search Website," Enhanced Online News (12/01/11)

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